We wouldn’t expect anything less, of course, but Sunday’s gold medal game at the 2010 Olympics snagged an enormous television audience.
CTV is reporting that around 80% of Canadians watched at least part of the game. They are also reporting an average viewing audience of 16.6 million people, with the game broadcast on nine different television networks in a total of eight languages across the country. 26.5 million Canadians watched Canada in gold over the United States in overtime.
14.3 million Canadians watched the closing ceremonies, with about 24.5 million people tuning in for at least part of the proceedings.
On NBC ratings for the gold medal game were also huge. They said that the Canada vs. U.S.A. hockey final was the most watched hockey game in the United States in 30 years. It drew a viewership of 27.6 million people. The Lake Placid U.S.A. vs. Finland game drew 32.8 million in 1980.
In America, the ratings for the 2010 Olympic gold medal game was up some 61% from the 2002 match-up.
The gold medal game capped off what was a very exciting and compelling Olympics in Vancouver. Being in this celebratory environment and seeing my little corner of the world come alive with such excitement and joy has been a pleasure and watching the events, all of them, has been a thrill.
And to have the Olympics end on such a tremendous note, with the gold medal men’s hockey win seen by almost 80% of my fellow Canadians, has been a once-in-a-lifetime treat.
Posted by Jordan Richardson.