Kraken: Seattle Unleashes Franchise Name, Logo, Colours

Seattle’s hockey franchise will enter the NHL in 2021-2022 as the Kraken.

The team unveiled their name, logo, and colours Thursday at an event at the Climate Pledge Arena, where they’ll play their home games in Washington State.

“Seattle’s a city with a deep maritime history,” general manager Ron Francis said. “I think this name embodies a connection with the sea and a curiosity of what lies beneath it. It’s a natural tie to Seattle and the Pacific Northwest. In theory, it reflects the power and aggression in the game of hockey. We’re hoping that’s the kind of tenacity our players show every time they take the ice. So I’m excited by it.”

The primary colour of the Seattle Kraken will be a deep sea blue, with “ice blue, shadow blue, boundless blue, and red alert” described as their secondary colours.

The “S” logo of the Kraken speaks to Seattle’s hockey history, particularly the Seattle Metropolitans. The club skated in the Pacific Coast Hockey Association from 1915 to 1924 and won the Stanley Cup in 1917, becoming the first American team to win hockey’s ultimate prize. At that time, they defeated the Montreal Canadiens of the National Hockey Association.

When Seattle enters the league, they will play in the Pacific Division. That will mean the Arizona Coyotes move to the Central Division.

The Kraken spent 18 months researching and considering names for the franchise. This involved fan surveys and votes, which eventually led to the logo as designed by Adidas.

“They listened to the fans,” Francis said. “They did forums. They did polls. They did events. They worked within the team and our leadership and the NHL and local artists and naming experts and historians and everybody else to kind of get where they wanted to get to and get the logo drawn up. At the end of the day, the Kraken consistently rose to the top.”

Seattle has the expansion draft to look forward to now, as well as the search for the first head coach in franchise history.

Image: ESPN

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